I love skepticism. So I really loved Don's scathing deconstruction of the promotional material that he received with his sample. Long story short, there's a letter from the company describing American Ale and Don basically rips him a new asshole.
As for the beer? Sounds like there isn't much there. However, I'll be the judge of that when I find it on tap somewhere. I'm not so cynical that I won't give it a shot with an open mind. Look for it on your shelves and in your gin mills on or after September 15th.