Monday, October 19, 2009

Support Rock Art Brewery vs. Bullshit

I've been following this story for a few days now. The long and the short of it is that the makers of Monster energy drinks are suing Rock Art in Vermont over their Vermonster Barleywine. Check out this video to hear Matt Nadeau from Rock Art tell the story himself.

You can really hear the frustration in Matt's voice in this interview. He's genuinely hurt by this action, and who can blame him? I can only imagine how I'd feel in his shoes right now. If I ever realize my dream and manage to open a brewery, I don't think I'd be able to react in the kind of composed fashion that Matt is, so I give him a ton of credit. I'd either go all ninja on the Hansen headquarters - penetrate the CEO's office through an air duct and pee all over his keyboard - or drop dead of a brain hemorrhage as soon as I got the cease and desist order.

You know what to do. Support Rock Art. Don't buy anything made by Hansen. Better yet, contact Hansen and let them know what you think here.

I would also note that I had the Vermonster at the Vermont Brewer's Festival last July. Matt was there to lead a very informative beer and cheese pairing. If you see the Vermonster out on the shelves, pick it up. It's a great barleywine.

And another note - Rock Art has a Save the Vermonster page set up on their site. It states:

"Rally cry for Rock Art by rockers:danzig "mother""
No idea what that means, but I love it. Get pumped!!!!


Seanywonton said...

I guess Brooklyn Brewery just has better lawyers then? What about Monster Barleywine? Anyway, these fuckers better not sure me when I release my barleywine commercially. It's called Monster Truck Death.

Tom E said...

I read another article about this last week where they brought up a few other "monster" beverages - Brooklyn's included - and said that either nobody could be reached for comment or that they couldn't find any reason why Rock Art was targeted. It's crazy.